Privacy Policy
Last updated: July 21, 2025
PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT YOUR PERSONAL INFORMATION AND YOUR CHOICES AND RIGHTS. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THIS POLICY, YOU SHOULD NOT ACCESS OR USE OUR SERVICES.Introduction
Livingwell Group, Inc. (also referred to herein as “we,” “us,” and “our”) values your privacy and believes in transparency.
This Privacy Policy (the “Policy”) describes how we collect, use, share, protect,
and disclose your personal information when you visit our website, https://livingwellplatform.com/ or
otherwise interact with our business operations (together, “Services”)(such
individuals are collectively referred as “you” or “your”) in accordance with
the privacy rights under applicable U.S. privacy laws.
PLEASE NOTE: This Policy does not apply to our HR-related data collection practices, where
you act as our job applicants, employees, independent contractors, or corporate officers.
A separate HR-related privacy policy will be made available to you in that case.
Information We May Collect
In the preceding 12 months, we may have collected information that could directly or indirectly identify you as an individual from you, your devices, your interactions with our Services, and/or from third party sources and may include the following (together, “personal data”), depending on the circumstances:
Data We May Collect Directly From You
1. Identifiers:
- Customer Account Information, including (i) your first and last name, email
addresses, mailing addresses, telephone numbers, professional title and business name;
(ii) those of your trusted recipient(s) who are designated to receive your Customer
Content stored in your account (“Trusted Recipient”); and (iii) those of other
individuals designated by you through account registration to facilitate access of your
Customer Content (“Recovery Contact”). Members of a family bundled plan may also provide
emails and names of other authorized users.
- Important Information regarding Your Mobile Phone Number. You may provide us with your mobile phone number if you set up two-factor authentication and/or opt-in to our SMS account recovery feature. By opting in to SMS account recovery, you consent to receiving autodialed text messages, including SMS messages, that may be sent by or on our behalf at the mobile phone number you provide us. Message and data rates may apply as provided in the Terms of Service.
- Trusted Recipient and Recovery Contact: You represent that you are authorized to share personal data of your Trusted Recipient, Recovery Contact, or other designated individuals listed in your account.
- Communications Data, such as information you provide through online web forms, when you contact us (or our representatives) with questions, feedback, surveys, or otherwise choose to provide when you correspond with us online.
- Customer Content. Usernames, passwords, passkeys, secure notes, files, documents, or similar data that we maintain on your behalf, as well as any other information you may choose to upload or input (e.g., manually such as images, audio, or other information that you choose to store in your account) to your account in connection with your use of the Services as described in the Terms of Service.
2. Consumer Records, including Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
3. Demographic Information, including your age, gender, ethnicity, citizenship, religion or creed, marital status.
4. Commercial Information:
- Transaction Data, such as information about payments to and from you and other details of your interaction with the Services, including payment methods, billing details, among others. We use a third party payment processor so that we do not have access to your payment method details or otherwise receiv
- Marketing Data, such as your preferences for receiving communications about our activities, services, among others, and details about how you engage with our communications.
Data Automatically Collected When Using Our Services
1. Internet or other similar activity; Inferences
- Usage Data, such as the date and time of your access, your location, your Internet Protocol (IP) address or unique device identifier, your device type, your operating system, your browser type, and information about what pages you visit.
- Your data collected via Cookies, as described below.
Data We Collect From Other Sources
- Social Media Integration. Our websites have optional social networking features and connections, including "share" buttons for Meta or Google. These features may gather your IP addresses or information about which page you are visiting on our site, and they may also set a Cookie to make sure the feature works properly. If you use these services, integrations, and features from social media websites to prove who you are or fill out our sign-up or feedback forms, you authorize these social media websites to provide us certain personal data, including your name and email address.
- Third-Party Sources. Sometimes, we work with third-party partners and service providers who share us information about you. We also get information about you from various third-party sources that is publicly available. This information could include personal data, such as names, addresses, phone numbers, and email addresses, as well as business contact information, internet activity information, social media accounts, LinkedIn URLs, and custom profiles. We may use this data from a third party along with the personal data you give us to draw inferences about how we can best adapt our Services to meet your needs.
Data Retention
We retain and use your information for as long as is necessary to fulfill the purposes for
which it was collected, to comply with our business requirements and legal obligations, to
resolve disputes, to protect our assets, to provide our services, and to enforce our
agreements.
We take reasonable steps to delete the personal data we collect when (1) we have a legal obligation
to do so; (2) we no longer have a purpose for retaining the information; or (3) if you ask
us to delete your personal data, unless we determine that doing so would violate our existing,
legitimate legal, regulatory, dispute resolution, contractual, or similar obligations.
Data Security
We recognize the importance of safeguarding your personal data and we endeavor to maintain
reasonable and appropriate physical, technical, and organizational safeguards, such as the
implementation of reasonable security measures or protocols, designed to protect your
personal data against accidental loss and unauthorized access, use, alteration, or
disclosure, and to detect fraudulent identity verification activity and mitigate risks
concerning your personal data.
While our security measures seek to protect your information in our possession, no
security system is perfect, and no data transmission is 100% secure. As a result, while we
strive to protect your information, we cannot guarantee or warrant the security of any
information transmitted to or from the Services. Please keep your password confidential.
Do not share your password with anyone.
Your Rights and Choices Regarding Personal Information
Email Opt-Out. If you no longer wish to receive communications from us via email, you may opt-out by clicking the “unsubscribe” link at the bottom of our emails, or by contacting us via the “Contact Us” details at the end of this Policy and providing your name and email address so that we may identify you in the opt-out process.
Accuracy and Updating Your Information. If any of the information you have provided to us changes, please let us know via the “Contact Us” details at the end of this Policy. If you become aware of inaccurate personal data about you, you may want to update your information. We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete Personal Data that you provide to us.
Complaints. If you believe your rights relating to your personal information have been violated, please contact us via the “Contact Us” details provided at the end of this Policy.
Children's Privacy
The Children’s Online Privacy Protection Act (“COPPA”), as well as other data privacy regulations, restrict the collection, use, or disclosure of personal information from and about children on the Internet. Our Services are not directed to children aged 18 or younger, nor is information knowingly collected from children under the age of 18. No one under the age of 18 may access, browse, or use the Services or provide any information to or on the Services. If you are under 18, please do not use or provide any information on the Services (including, for example, your name, telephone number, or email address). If we learn that we have collected or received personal information from a child under the age of 18 without a parent’s or legal guardian’s consent, we will take steps to stop collecting that information and delete it. If you believe we might have any information from or about a child under the age of 18, please contact us via the “Contact Us” details provided at the end of this Policy.
For more information about COPPA, please visit the Federal Trade Commission's website at: https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule.
Consumer Rights
To the extent you are a resident of certain U.S. states with comprehensive state privacy laws, you may be eligible for one or more of the following consumer rights where authorized by appliable U.S. state privacy laws. This Section provides an overview of these rights:- Right to Access. Subject to certain conditions set forth in the applicable U.S. state privacy laws, you have the right to know and see what personal data we have collected about you and receive a copy of such information in a portable format, purposes for which we collect your personal data, recipients of your personal data to whom we disclose or share, which in some states may include categories of personal data collected, categories of sources of collection, business or commercial purposes for data processing, and categories of 3rd parties with whom we disclose that information.
- Right to Correct. Subject to certain exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we correct any inaccurate personal data that we have collected about you.
- Right to Delete. Subject to certain exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we delete the personal data we have collected about you.
- Right to Opt-Out. Subject to certain conditions set forth in the applicable state privacy laws, you have the right to opt out of targeted advertising, profiling, the sale or sharing of your personal data, to the extent such instances occur (as defined under applicable state laws). We do not have actual knowledge that we sell personal data of minors under 16 years of age.
- Right to Non-Discrimination. You have the right not to be discriminated against for exercising any of your rights under the state privacy laws.
- Right to Appeal. To the extent the applicable state privacy laws provide such rights, you may appeal our denial to act on your consumer rights under the applicable state privacy laws within a reasonable time. We will respond within designated period for responding to U.S. data subject requests and may exercise the right to extend this response period (to the extent authorized by applicable state privacy laws).
- Right to Limit Use and Disclosure of Sensitive Personal Information. If any state privacy laws classify your information we collect as "sensitive personal information," we use such data reasonably necessary to perform services. While this right is not applicable to how we collect or use your sensitive personal information, we provide this information as this is one of consumer rights provided under certain state privacy laws.
California Shine the Light. Under California Civil Code Section 1798.83, California residents who provide personal information in obtaining products or services for personal, family, or household use may be entitled to request and obtain from us once a calendar year information about the information we shared, if any, with other businesses for direct marketing uses. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing, if any, will be included in our response. As part of the California Online Privacy Protection Act, all users of our Services may make any changes to their information at any time via the “Contact Us” details at the end of this Policy.
If you have questions or concerns regarding this Section or would like to exercise your consumer rights (to the extent available under applicable U.S. state privacy laws), please use the “Contact Us” details at the end of this Policy.
Other Important Information
Third Party Applications or Technologies. We have no control over and do not endorse the privacy practices of websites or applications that are owned or operated by third parties. If you follow any links that direct you away from the Services, including links to social media sites or to other websites, your activity on the other sites that you visit will be subject to that third party applications or websites’ privacy policy.Changes To This Policy. We may change this Policy at any time. You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review this Policy prior to using the Services, and from time to time, so that you are aware of any changes. Your continued use of the Services after the “Last Updated” date indicates your acceptance of the changes. All changes are effective on the date listed at the top of this page and will apply to all information that we have about you.
Contact Us
For more information, or if you have any questions or concerns regarding this Policy, you may contact us using the information below, and we will do our best to assist you. Please note, if your communication is sensitive, you may wish to contact us by postal mail or telephone.In Writing: Livingwell Group, Inc.,
By Email: privacy@livingwellplatform.com.